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We support our customers in the creation of market concepts and in the development of new markets, through application of methodological approaches and objective procedures.


  • Research on industry-specific market data

  • Analysis of competitors

  • Survey of market potentials

  • Recommendation on price and conditioning policy

  • Support for choice in distribution policy and sales channels

  • Segmentation and target market determination

  • Analysis of customer benefits, customer loyalty and customer lifetime value


Business Fields